Despite the recent growth in retail demand for case-ready meats, shoppers still prefer purchasing meat through an in-store fresh meat area with a butcher.

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In total, 83% of shoppers believe that a fresh meat department with a butcher is very or somewhat important, according to a recent study on “Consumer Attitudes & the Supermarket” conducted by the Food Marketing Institute (FMI).


Furthermore, only 6% of the 2,000 shoppers surveyed by telephone believe that case-ready meat is better than meat purchased from an in-store butcher.

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