USA: Shoppers prefer in-store butchers to case-ready meat, says study

Despite the recent growth in retail demand for case-ready meats, shoppers still prefer purchasing meat through an in-store fresh meat area with a butcher. In total, 83% of shoppers believe that a fresh meat department with a butcher is very or somewhat important, according to a recent study on “Consumer Attitudes & the Supermarket" conducted by the Food Marketing Institute (FMI).

May 21, 2002

Despite the recent growth in retail demand for case-ready meats, shoppers still prefer purchasing meat through an in-store fresh meat area with a butcher.

In total, 83% of shoppers believe that a fresh meat department with a butcher is very or somewhat important, according to a recent study on “Consumer Attitudes & the Supermarket” conducted by the Food Marketing Institute (FMI).

Furthermore, only 6% of the 2,000 shoppers surveyed by telephone believe that case-ready meat is better than meat purchased from an in-store butcher.