USA: Southwest Supermarkets and Minyard Food Stores renew Insignia Pops contracts

Insignia Systems, Inc. (Nasdaq:ISIG) today announced that Southwest Supermarkets, LLC and Minyard Food Stores, Inc., have signed multi-year renewals of their contracts to participate in the Insignia POPS(TM) program. "Southwest's and Minyard's decisions to continue their participation in the Insignia POPS program is very important to us.

October 9, 2000

“Southwest’s and Minyard’s decisions to continue their participation in the Insignia POPS program is very important to us.” says Scott Drill, president and CEO, Insignia Systems, Inc. “Southwest was an early participant in the POPS program signing on in late 1997 and Minyard’s began participating in late 1998. These retailers have seen dramatic growth in both manufacturer and retailer participation in the POPS program during the term of their initial contracts with us. We see their multi-year renewals as a confirmation of the tremendous value of POPS to our retail partners and their confidence in our continued growth.”

Insignia’s Point-Of-Purchase-Services (POPS) program is a fully featured, shelf-edge sign, delivering a complete “call-to-action” at the point-of-purchase. Insignia POPS allows manufacturers to deliver product and account-specific promotional messages quickly and accurately – in designs and formats that have been pre-approved and supported by participating retailers. Now in its third year of operation, the Insignia POPS program is producing incremental product sales increases that are significantly higher than other shelf-edge promotion or advertising vehicles and is rapidly growing in both retailer and brand marketer participation.

Insignia Systems, Inc., based in suburban Minneapolis, is an innovative developer and marketer of in-store promotional products, programs and services to retailers and consumer goods manufacturers. Through its Point-Of-Purchase Services (POPS) business, Insignia currently serves retail supermarket chains operating more than 4,500 stores in 44 states and more than 100 consumer goods manufacturers, including such nationally known and respected companies as Best Foods, ConAgra, Dole, Del Monte, General Mills, Heinz, Keebler, Kraft, Kellogg’s, Pillsbury, Procter & Gamble and Sara Lee. For additional information, contact 1-888-474-7677 (1-888-ISI-POPS) or visit Insignia’s website at www.insigniasystems.com, or the Insignia POPS website at www.insigniapops.com.