Yesterday was the first business day of Soyfoods Month, a US event declared by the Soyfoods Association of North America in a bid to promote the wide range of soyfoods among consumers.
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Megan Carpentier, from the association, explained to food retailers: “We encourage you to spread the joy to your customers and employees. For instance, when you call the Soyfoods Line this month, we will be spreading the news by answering ‘Happy Soyfoods Month! You have reached the Soyfoods Association of North America’ (or some variation thereof).
“We encourage everyone to find a way to celebrate this year!”
