US natural and organic food firm Sunset Brands has announced that it has completed the acquisition of US Mills, which markets natural, organic and specialty ready-to-eat cereals, hot cereals, cookies and crackers.

Headquartered in Needham, Massachusetts, US Mills’ products include brands such as Uncle Sam Cereal, Erewhon, New Morning, Farina and Skinner’s Raisin Bran. The brands are sold through supermarkets, mass merchandisers, wholesale grocers, natural food distributors and specialty food distributors in the US, Canada and Puerto Rico, as well as Asia and the Middle East.

“This acquisition marks a new beginning in our strategy of identifying and acquiring a multitude of brands in the better-for-you lifestyle category. US Mills is a leader in the natural and organic foods category. We are extremely pleased with this acquisition as US Mills continues to outperform the market rate of growth. From this acquisition, Sunset Brands expects further expansion through a combination of organic growth and the pursuit of additional strategic acquisitions. With the acquisition of US Mills, we are delighted to bring on management talent with deep experience in consumer products goods that share in our vision of building a leading portfolio of brands in the health and nutrition industry,” said Todd Sanders, president and CEO of Sunset Brands.