Monterey Pasta Company (Nasdaq: PSTA) has been chosen by SuperTarget of Minneapolis, MN, for distribution of twelve items to 30 SuperTarget locations. The twelve items include Monterey Pasta Company Restaurant-Style Ravioli, tortellonis, three pasta sauces and two stuffed calzones. Eight additional stores will be added in March 2001 as well as an additional fifteen stores in July 2001. SuperTarget plans to double the number of stores every year to end up at a total of approximately 300 stores by the end of the decade.
The Monterey Pasta Sales Manager for the SuperTarget account is Dan Engle of Apollo Beach, Florida.
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R. Lance Hewitt, President/CEO of Monterey Pasta said, “We are very pleased to announce this agreement with SuperTarget which will further implement our national distribution-gaining strategy. In addition, it establishes us with one of the major mass merchandisers that will be building their food presence over the next few years. We hope to be a significant part of that growth.”
Quoted in a recent Supermarket News article, Deborah Weinswig, an analyst with Bear Stearns in New York, said, “40% of SuperTarget customers use the supercenters as their primary grocery store, with supercenter sales running 60-80% higher than sales in the company’s traditional discount stores.” Target is positioning its SuperTarget stores for upscale status by carrying a variety of top-quality labels including Starbucks coffee, Krispy Kreme donuts and Monterey Pasta Company’s refrigerated fresh gourmet pastas, sauces and calzones.
Founded as a regional brand, Monterey Pasta now has national distribution in more than 5,765 retail and club stores throughout the United States and selected regions of Canada. Monterey Pasta manufactures USDA inspected, healthy, fresh gourmet refrigerated fresh pasta, sauces, pizzas, and soups at its integrated corporate headquarters / manufacturing facility in Salinas, (Monterey County) CA.
This press release contains forward-looking statements that involve a number of uncertainties and risks that could cause actual results to differ materially from those discussed in the forward-looking statements. Risks that could cause actual results to differ materially from those discussed in the forward-looking statements include risks associated with the retention of key personnel and retention of key management, the risks inherent in food production, and intense competition in the market in which the Company competes. Future projections are based on the assumption that we will continue to sell in existing retail and club stores and will continue to add new stores. For additional information on these and other risks, please read the Company’s Annual Report on Form 10-K for the year ended December 26, 1999, its Forms 10-Q for First Quarter 2000, Second Quarter 2000, and its 2000 Proxy.
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