USANA Health Sciences Inc., announced at its annual convention Friday the launch of two major new product lines.
The launches are part of a strategic product positioning to promote total lifelong health through nutrition. The new advanced food and personal care products are designed to complement USANA’s nutrition supplements in promoting lifelong good health.
USANA’s major product lines now include:
— USANA® Nutritionals
— LEAN LifeLong Foods(TM) and
— Sense(TM) personal care products
The USANA Nutritionals, representing the largest portion of USANA’s revenue, include the company’s best-selling Essentials vitamin and mineral formulations as well as most of the established Optimizer supplements.
The LEAN LifeLong Foods include several completely reformulated food products previously sold under the LEAN or USANA brand names. Nutrimeal(TM) and Fibergy® drink mixes and bars, a LEAN Formula for weight management and several other related products for healthy diets are now included in the LEAN LifeLong Foods line.
Sense is a completely new line of scientifically developed natural products designed to support healthy skin and hair by providing protection and nourishment on both the inside and outside of the dermal layers of cells. Two proprietary ingredients, Proflavanol T(TM) and Proteo-C(TM), are key elements of the formulations.
The 8th annual convention also featured noted speakers such as Faith Popcorn, an authority on contemporary market trends, and four-time Winter Olympian, Dan Jansen.
The company reported over $1 million in sales during the convention, with Sense, followed by the LEAN LifeLong Foods, dominating sales.
Myron Wentz, Ph.D., USANA president and chief executive officer commented, “It is always gratifying to see new products generate immediate acceptance. We expect that these new product lines will generate a new level of opportunity for our associates and stimulate USANA sales, both domestically and internationally.
“The addition of these foods and personal care products to the USANA product lines is a further fulfillment of our vision to develop nutritional products that will promote optimal health for young and old.”
John B. McCandless, USANA chief operating officer, commented, “From an operational standpoint, these product launches increase our efficiency by consolidating and organizing our product lines. We have dropped some less popular products and are replacing others with these new products, so these launches actually represent a decrease in the number of SKUs we have to manage worldwide.”
USANA develops and manufactures high-quality nutritionals, personal care, and weight management products that are sold directly to preferred customers and associates throughout the United States, Canada, Australia, New Zealand, the United Kingdom and Hong Kong. More information on USANA can be found at http://www.usana.com.
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act.
Actual results could differ materially from those projected in the forward-looking statements, which involve a number of risks and uncertainties, including reliance upon the company’s independent distributor network, government regulation of products, manufacturing and marketing, and risks associated with international expansion.
The contents of this release should be considered in conjunction with the warnings and cautionary statements contained in USANA’s most recent filings with the Securities and Exchange Commission on Forms 10-Q and 10-K.
These statements have not been evaluated by the Food and Drug Administration. The products discussed herein are not intended to diagnose, treat, cure or prevent disease.