US natural and organic foods retailer Whole Foods Market has launched an environmental sustainability programme that focuses on composting and recycling in all its stores.

The company’s ‘Green Mission’ involves a compost programme that turns produce, food and waxed cardboard from its stores into compost, which the store sells for US$1.99 per bag.

In addition to composting, Whole Foods Market said it recycles more than 2.19 million pounds of glass, plastic and aluminium and 3.77 million pounds of cardboard per year.

The chain will also launch a “Fish for Our Future” campaign, running from mid-June to mid-July, offering shoppers environmentally-sound seafood options such as wild Alaska salmon. For the fourth consecutive year, Whole Foods Market said it has partnered with the Marine Stewardship Council (MSC), World Wildlife Fund (WWF) and the Alaska Seafood Marketing Institute (ASMI) to highlight MSC certified wild Alaska salmon and other sustainable seafood options.

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