Winn-Dixie has unveiled plans to convert some of its Atlanta stores to SaveRite Grocery Warehouses. The move aims to close a gap in the market created by last year’s withdrawal of Cub Foods.
The new stores will offer a more limited range of goods than the group’s conventional supermarkets, but will boast lower prices. Conversion to the new format is being piloted in two new stores, with two more expected to switch over today and at least five more by 10 February.
Winn-Dixie is the area’s fifth-largest grocer, although it was once third-largest. The shift of brand in Atlanta follows similar conversions in Florida and Mississippi, where comparable warehouse stores operate under the SaveRite and Sack & Save fasciae.
Winn-Dixie today published Q2 sales and earnings figures. To read about them, click here.