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August 9, 2021updated 10 Aug 2021 2:27pm

Valeo Foods snaps up UK meat-snacks business New World Foods Europe

The Irish firm has bought the business - owner of a portfolio of meat-snack brands - from the Australia-based FMCG entrepreneur Tony Quinn for an undisclosed sum.

Ireland’s Valeo Foods Group has announced the acquisition of UK-based meat-snacks business New World Foods Europe (NWFE).

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It has bought the company – owner of a portfolio of meat-snack brands including Kings, Wild West, Speyside and Cruga – from the Australia-based FMCG entrepreneur Tony Quinn for an undisclosed sum.

This marks the first deal for Valeo Foods – the owner of brands such as Rowse honey, Kettle crisps and Jacob’s biscuits – since the acquisition of the group itself by US-based Bain Capital Private Equity from CapVest Partners was announced in May.

Valeo, founded in 2010, said NWFE will add around GBP25m (US$34.6m) in annual sales to its business.

NWFE, based in Yorkshire in northern England, was formed in 2018 when Quinn acquired the Meatsnacks Group, co-founded by James Newitt. He stayed with the business and will continue to lead NWFE following its takeover by Valeo.

Aside from its named brands, NWFE has a presence in private- label.

It employs 120 people at its main operations in York and Forres in Scotland.

NWFE will become part of the Valeo Foods Snacking Division headed by Ashley Hicks, which includes the aforementioned Kettle Foods as well as Tangerine Confectionary, Big Bear and Its All Good.

Seamus Kearney, Valeo’s CEO, said: “NWFE is a great addition to our expansive portfolio of leading food brands and is consistent with our ambitious growth strategy. The acquisition of NWFE adds a new and very strong dimension to our snacking business and we are very excited about the growth potential of NWFE’s portfolio of on-trend protein snacks and the opportunity to further develop the meat snacks category.”

NWFE managing director Newitt said: “We identified Valeo Foods as the perfect strategic fit to leverage further distribution opportunities in all channels, particularly international and convenience.”

 

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Free Whitepaper
img

What is the impact of historically high inflation on the UK consumer landscape?

The average UK consumer is experiencing a severe cost-of living crisis as inflation surges to a forty-year high and the price of goods continues to rise. This shock is the result of the sharply increasing costs of commodities, energy, and the ongoing conflict in Ukraine, and is threatening FMCG manufacturers, retailers, and foodservice operators’ ability to survive and grow. Inflation will have a profound effect on many consumer-facing industries in 2022 and beyond. Consult GlobalData’s new whitepaper, Inflation in the UK: The Impact of Historically High Inflation on the UK Consumer Landscape, to better understand shifts in consumer behavior and their impact on spending patterns, as well as the implications for UK businesses. This whitepaper covers:  
  • Why has global inflation returned with a vengeance?
  • What is the current inflation situation in the UK?
  • What impact is inflation having on UK retail sales?
  • What tactics are businesses relying on to tackle the effects of high inflation?
  • How are consumers changing their behaviors to cope with the higher cost of living?
  • Which industry sectors are most vulnerable to reduced consumer demand?
  • How is the government responding to high inflation?
  • How long will high inflation last in the UK?
  • How can your company survive and thrive in a high inflation environment?
Enter your details here to receive your free whitepaper and ready your business for these increasingly uncertain times.
by GD50 Custom
Enter your details here to receive your free Whitepaper.

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