Finland-based dairy group Valio has launched a line of kefir drinks in its domestic market.

The drinks are available in three varieties – original, raspberry and peach. With sugar consumption in the spotlight in Finland, Valio touted the nutritional make-up of the drinks. It said the original, non-flavoured kefir contains no added sugar, with the two flavoured options including four grams of sugar per 100g.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Valio said kefir was “popular” in Russia and eastern Europe and pointed to the rising sales of the product in the US. The company said consumer interest in the fermented milk drink was growing in western Europe.