Vibrant Foods, an investor-backed Asian-style food business, has struck another UK deal with the acquisition of the food operations of London-based Fudco.
Fudco, a family-owned business founded in 1979 in Wembley, north-west London, will retain the health and beauty part of the business but its nuts, spices, dried fruits, pulses and speciality flours will move into the hands of Vibrant for an undisclosed sum.
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Vibrant was created last summer through the merger of UK companies TRS Foods and East End Foods by its backers and owners, London-based Exponent Private Equity. The company then went on to acquire Cofresh Snack Foods, and more recently purchased paneer maker Everest Dairies in the city of Leicester in the English Midlands.
Rohit Samani, the executive chairman of Vibrant, said: “We see this new partnership as a powerful new platform for the brand to take its growth to the next level, as we seek to continue its impressive performance across major retailers and local community stores where Fudco is so known and loved. The partnership with Fudco also cements Vibrant Foods’ position as one of Europe’s leading Asian foods businesses.”
The deal for Fudco, which supplies major UK retailers such as Sainsbury's as well as independent stores, was completed on 31 March. The company's food manufacturing arm and headquarters is located in Willesden in north-west London, while it also operates a retail store on Ealing Road in Wembley. It employs 68 people across the food operations.
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By GlobalDataSheilesh Shah, who founded Fudco with his brother Akhil, will now run the health-and-beauty business independently.
He added: "We've seen our brand branch out into mainstream retailers, finding new fans of healthy nuts, spices, dried fruits and more. Vibrant Foods has shown how they protect and support ambitious family businesses. I know we've found the right partner for our next chapter and I'm very confident Fudco will go on to achieve even greater things."
