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April 8, 2021

Vibrant Foods extends M&A spree with ethnic-food maker Fudco

By Dean Best

Vibrant Foods, an investor-backed Asian-style food business, has struck another UK deal with the acquisition of the food operations of London-based Fudco.

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The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
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Fudco, a family-owned business founded in 1979 in Wembley, north-west London, will retain the health and beauty part of the business but its nuts, spices, dried fruits, pulses and speciality flours will move into the hands of Vibrant for an undisclosed sum.

Vibrant was created last summer through the merger of UK companies TRS Foods and East End Foods by its backers and owners, London-based Exponent Private Equity. The company then went on to acquire Cofresh Snack Foods, and more recently purchased paneer maker Everest Dairies in the city of Leicester in the English Midlands.   

Rohit Samani, the executive chairman of Vibrant, said: “We see this new partnership as a powerful new platform for the brand to take its growth to the next level, as we seek to continue its impressive performance across major retailers and local community stores where Fudco is so known and loved. The partnership with Fudco also cements Vibrant Foods’ position as one of Europe’s leading Asian foods businesses.”

The deal for Fudco, which supplies major UK retailers such as Sainsbury's as well as independent stores, was completed on 31 March. The company's food manufacturing arm and headquarters is located in Willesden in north-west London, while it also operates a retail store on Ealing Road in Wembley. It employs 68 people across the food operations.

Sheilesh Shah, who founded Fudco with his brother Akhil, will now run the health-and-beauty business independently.

He added: "We've seen our brand branch out into mainstream retailers, finding new fans of healthy nuts, spices, dried fruits and more. Vibrant Foods has shown how they protect and support ambitious family businesses. I know we've found the right partner for our next chapter and I'm very confident Fudco will go on to achieve even greater things."

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Free Report
img

What’s the forecast for the food and grocery industry?

The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
by GlobalData
Enter your details here to receive your free Report.

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