Warburtons is adding handmade, artisan loaves to its free-from range in the UK.
A spokesperson for the company told just-food, the new range – sold under its free-from brand Newburn Bakehouse – allowed it to "provide an even higher quality of bread products within the free from industry."
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Warburtons will sell a classic white Artisan Loaf and a white sourdough artisan cob.
Chris Hook, free-from director at Warburtons, said: "As the first branded baker to enter the free-from market, our ambition is to lead the way on innovation and diversification in the category. We launched twelve products in 2014, and the launch of these unique gluten- and dairy-free artisan loaves builds on the success of other market-leading product developments, such as the launch of the first gluten- and dairy-free sandwich thins in the UK last year. We will continue to raise the bar with our 2015 products to provide consumers with even more choice."
