Receive our newsletter – data, insights and analysis delivered to you
  1. News
April 8, 2015updated 07 Apr 2021 1:30pm

Warburtons introduces handmade loaves to free-from range

Warburtons is adding handmade, artisan loaves to its free-from range in the UK.

Warburtons is adding handmade, artisan loaves to its free-from range in the UK.

A spokesperson for the company told just-food, the new range – sold under its free-from brand Newburn Bakehouse – allowed it to "provide an even higher quality of bread products within the free from industry."

Warburtons will sell a classic white Artisan Loaf and a white sourdough artisan cob.

Chris Hook, free-from director at Warburtons, said: "As the first branded baker to enter the free-from market, our ambition is to lead the way on innovation and diversification in the category. We launched twelve products in 2014, and the launch of these unique gluten- and dairy-free artisan loaves builds on the success of other market-leading product developments, such as the launch of the first gluten- and dairy-free sandwich thins in the UK last year. We will continue to raise the bar with our 2015 products to provide consumers with even more choice."

Related Companies

Content from our partners
GMP: The food sector’s golden rules (and how they will evolve)
Food fraud in the supply chain (and how to fix it)
VEGA level and pressure instrumentation for the food industry

Topics in this article: , ,
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. A weekly roundup of the latest news and analysis, sent every Friday. The industry's most comprehensive news and information delivered every other month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy