Manufacturers of powdered breast milk substitutes are violating international codes when selling their product to West Africans, according to a study published in the British Medical Journal.

The research, which was conducted in Togo and Burkino Faso surveyed health facilities, sales outlets, distribution points, health providers, and mothers, and found that many had received donations of breast milk substitutes or promotional gifts from manufacturers. Forty commercial breast milk substitutes were found to violate the International Code of Marketing of Breast milk Substitutes, which affirms the importance of breastfeeding for child health and development.

The code was adopted in 1982 by the World Health Assembly to ensure the proper use of formula milk. It bans, among other things, the advertising of such products to the public and the giving of free samples to mothers.

Twenty of the products that were found to violate the labelling standards of the code were made by Danone, 11 by Nestlé, and eight by other national and international manufacturers.

In response, Nestlé said its takes its responsibility under the code very seriously and would investigate the claims.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“We are going to look at each one of these allegations. For the time being these are no more than allegations,” Francois Perroud, a spokesman for Nestlé, told Reuters.

If necessary the company will take steps to correct errors, if they have been committed, or to sanction people who might not have respected the code, he added.

Perroud also questioned why the researchers had not informed Nestlé of the allegations and added that it was not clear in the report whether the governments of the countries were involved in the monitoring.

“The government has an obligation under the code to do the monitoring,” he said.

Danone said it was surprised by the assertions and said it fully complied with labelling requirements.

“The Groupe Danone reaffirms that it does not, notably in the mentioned countries, allow itself any advertising or promotional activity to the general public for breast-milk substitutes,” the company was quoted by Reuters as saying.