WhiteWave Foods launches Silk Nutchello

WhiteWave Foods is targeting “break time” with Nutchello, a new addition to its Silk brand in the US.

Free Report

What’s the forecast for the food and grocery industry?

The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:

Market drivers and inhibitors
Five-year forecasts and the impact of COVID-19
The performance of the online channel versus offline
Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation

Assess developments within this sector to help your business thrive in 2022 and beyond.

By GlobalData

By downloading this case study, you acknowledge that GlobalData may share your information with GlobalData and that your personal data will be used as described in their Privacy Policy

Visit our Privacy Policy for more information about our services, how GlobalData may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The nut-based beverage contains 90 calories per servings and comes in three varieties: caramel almond cashew, dark chocolate walnut and toasted coconut cashew.

Nutchello is free of dairy, artificial flavours or colours and high-fructose corn syrup.

“At Silk, we’re passionate about building a better future through plant-based foods and beverages,” said Rebekah Lyle, marketing director. “We are proud to bring a delightful new plant-based option to the market for those seeking a delicious break in their day.”

Nutchello will be available at grocery stores nationwide for a suggested retail price of US$4.49.

Earlier this month, WhiteWave foods revealed sales grew by 13% in 2015. Speaking at the recent Consumer Analyst Group of New York conference, management insisted that strong top line growth can be maintained through a focus on innovation in on-trend areas such as sustainable, healthy and plant-based foods.

Free Report

What’s the forecast for the food and grocery industry?

Market drivers and inhibitors
Five-year forecasts and the impact of COVID-19
The performance of the online channel versus offline
Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation

Assess developments within this sector to help your business thrive in 2022 and beyond.

By GlobalData

By downloading this case study, you acknowledge that GlobalData may share your information with GlobalData and that your personal data will be used as described in their Privacy Policy