New Zealand kiwifruit supplier, Zespri, has announced the appointment of Simon Limmer to the newly-created role of COO and named David Hazelhurst as CFO.

CEO Lain Jager explained the new role of COO would “better integrate Zespri supply” as the global business continues to grow, adding new markets to the business.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Limmer joined Zespri in 2008 and has held positions in general management with Zespri global supply, as well as grower and government Relations. He was also the general manager for China.

Hazelhurst, who most recently held the role of CFO and vice president, commercial and Pacific Islands for NZ Steel, replaces Mervyn Dallas who reportedly resigned in June.

“The kiwifruit industry will experience very strong growth over the next five years and the new executive structure will support this growth,” Lain said.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact