Dairy-free vegan chocolate maker Moo Free is facing trademark pressure from confectionery giant Mondelez International.

Moo Free is the second brand challenge the US-headquartered confectionery giant is undertaking in the UK but unlike Catherine’s Originals – another vegan chocolate business - Mondelez is not yet taking legal action.

The case revolves around Moo Free’s White Choccy Snowballs and Mondelez’s Cadbury Snowballs product line.

Mondelez has not outlined exactly what its trademark gripe is with family-owned Moo Free, which was set up in 2010 by husband-and-wife team Mike and Andrea Jessop.

A spokesperson for the Nasdaq-listed snacks major said in a statement: “No legal action has been taken, but we have been in touch with Moo Free to make them aware of our trademark.

“We are open to reaching an amicable resolution.”

In a separate statement provided to Just Food, Moo Free’s Mike Jessop said the UK business is “potentially facing legal action” from the same company as in the Catherine’s Originals lawsuit in connection with Mondelez’s Toblerone brand - Kraft Foods Schweiz Holding GmbH.

The co-founder said “Kraft alleges that our White Choccy Snowballs product infringes trademark rights associated with Cadbury Snow Balls”.

He added: “Kraft also alleges that we are taking advantage of the reputation associated with the Cadbury product and potentially causing confusion in the minds of shoppers.

“Moo Free takes intellectual property concerns seriously. However, we do not accept that any infringement has been established and have responded accordingly.”

Mr Jessop confirmed Mondelez has “requested that we remove our product from sale immediately”.

Doing so would “cause significant financial damage” to Moo Free, he said.