PepsiCo is ramping up its protein snacking portfolio with a new line of bars under its Good Warrior brand.
Announcing the launch, the US-headquartered food and drinks giant said the addition to the recently introduced beef sticks comes as “protein moves beyond fitness-focused consumers and becomes an everyday nutrition priority”.
The sweet cocoa marshmallow and cookie dough brownie crisp variants of the bars are currently stocked at select US retailers.
A “cremewich” format with cookies and cream is due to land early next year.
Each bar contains 15 grams of protein and up to 7 grams of sugar and are being marketed as "made without artificial preservatives". They are also a "good source of fibre", PepsiCo said, another on-trend and rising segment in food.
The bars build on the rollout of Good Warrior beef sticks in March, the first product to be launched under the brand.
"Good Warrior Bars are a great example of how we're evolving our portfolio to meet a wider range of consumer needs and occasions while delivering the flavour and quality people expect,” said Hernán Tantardini, the chief marketing officer of PepsiCo Foods US.
PepsiCo said it plans further Good Warrior innovations in the coming year.
The snacks and drinks major also cited August research conducted by RepData on its behalf, which found 59% of Americans are eating more protein than they did a year ago.
During the company's 2025 financial results announcement, CEO Ramon Laguarta highlighted the focus on protein.
“We’re relaunching Quaker. Quaker will put emphasis on that space but, not only that, SunChips and some of our food products as well. Protein, obviously, that’s an area where we’ve been innovating for some time and we’ll continue to do it.”
In February, the group teamed up with Link Snacks to introduce Jack Link’s Doritos Nacho Cheese jerky and meat sticks in a “new protein-forward format”.
PepsiCo is not alone in capitalising on the protein trend.
Confectionery giant Hershey unveiled a Reese’s protein snack bar in June.
Meanwhile, French dairy firm Lactalis followed in July by purchasing UK business Protein Works, while Danone made a move for meal-replacement business Huel a few months earlier.
