B&G Foods enters US frozen with Green Giant deal Archives - Just Food
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B&G Foods enters US frozen with Green Giant deal

Deal or no deal: Will Bonduelle swoop for Green Giant?

Deal or no deal: Will Bonduelle swoop for Green Giant?

With General Mills apparently preparing to sell its Green Giant brand, Bonduelle is rumoured to be looking at a bid. The fit between Green Giant and Bonduelle's existing business is a natural one and the move would significantly step up the French group's presence in North America. However, Green Giant has seen lacklustre sales and its market share decline. Would Bonduelle move for a turnaround story? Katy Askew investigates.

In the spotlight: Green Giant talk underlines pressure at General Mills

In the spotlight: Green Giant talk underlines pressure at General Mills

General Mills is reported to be considering putting its canned and frozen vegetable business Green Giant on the block. The US food group has refused to comment but, given its sales are under pressure and with US consumers turning away from more processed foods, it seems plausible the company would be weighing up a sale. Dean Best reports.