Birds Eye Ltd

UK: Cadbury loses, Warburtons gains in brand poll

The salmonella scandal that hit Cadbury Schweppes last year cost its flagship chocolate brand some GBP83m (US$169m) in lost sales,…

UK: Birds Eye hires ex-Heinz exec to marketing role

Birds Eye has hired former Heinz UK executive Ben Pearman as marketing director. The frozen foods group said Pearman –…

UK: Birds Eye pledges to cut Baltic cod catch

UK frozen foods group Birds Eye has increased its focus on sustainability with a commitment to reduce its eastern Baltic…

UK: Kellogg’s tops poll of leading grocery brands

Kellogg’s has been named as the leading grocery brand in the UK, according to a survey. The report, carried out…

UK: Birds Eye in “sustainable” fish finger launch

Birds Eye has unveiled a move it dubs the “most significant fish marketing initiative since the launch of the first fish finger”.…

NORWAY: Watchdog probes Findus ambitions

Norway’s competition authorities have asked frozen food giant Findus why it wants to buy local firm Gro Industrier. In a…

UK: Nestlé salt reduction follows wider trend

Swiss manufacturer Nestlé's move to cut the salt content of its Shreddies cereal brands by 15% is the latest example…

UK: Job losses as Birds Eye announces plant closure

Birds Eye today (11 January) announced the closure of its factory in Hull, which manufactures frozen fish, due to unsustainable…

UK: FSA triggers alert over ready meal glass contaminations

The UK’s Food Standards Agency (FSA) has announced a food alert for a host of own brand, frozen, ready-to-eat meals…

NORWAY/SWEDEN: Findus acquires GRO Industrier

FoodVest, through its Sweden-based foods subsidiary Findus, has signed a letter of agreement to acquire all shares in GRO Industrier,…