Earth Day inspires 'green' awareness Archives - Just Food
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Earth Day inspires 'green' awareness

Consumers look for personal benefits in green products

Consumers look for personal benefits in green products

A number of environmentally-friendly initiatives and products have been unveiled by food companies in the lead up to Earth Day, which is marked today (22 April). But how strong is mainstream consumer interest in green issues? Ben Cooper examines the degree to which environmental concerns are shaping consumer motivation in the US food market.

US: Kroger pushes reusable bags

US: Kroger pushes reusable bags

US supermarket group Kroger has launched an online contest for consumers to design a reusable carrier bag in a bid to encourage shoppers to reduce the number of plastic bags used.