Eye on China

From nationalism to the rise of the elderly – the food trends to watch in China in 2022

As we head into the Christmas and New Year period around the world, thoughts turn to 2022. Weighing up what…

Muscling in on China’s market for packaged meat products

In an earlier column, I reported that China has rapidly become a growing market for plant-based meat. However, it does…

How China’s consumers are demanding food to make you look good

A few decades ago, eating ceased only being a means to stay alive in the developed economies and gradually became…

Are China’s female consumers holding more than their half of the sky?

Mao Zedong once stated that ‘women are holding up half the sky’. This was meant to establish that women are…

The super-trends driving food innovation in China

This column seeks to introduce developments in consumer trends or habits that may affect the position of overseas food manufacturers…

China’s three-child policy – what could be the opportunities for food companies?

Only five years after the Chinese government broke with its strict one-child-per-couple policy, it has announced a further easing of…

Protein, traditional flavours driving China’s yogurt market

Food is one of the most innovative industries worldwide. Consumers want to see regular changes in flavours, textures and colours. Typically,…

Covid-19 sweetens China’s interest in functional candy

The growing interest in healthy-eating among China's consumers is not a new concept for the regular readers of this column.…

On the rise – China’s booming home-baking market

Traditionally, baking is not an important process in Chinese cuisine. Some local cuisines include cakes, but these are steamed and consumed…

How China presents opportunity for pet-food majors

Due to rising living standards and urbanisation, phenomena referred to as "empty-nest youth" and "empty-nest elderly" have soared in China.…