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Briefing: 2015 preview: Online migration may prove troublesome for food firms

Briefing: 2015 preview: Online migration may prove troublesome for food firms

The internet and the rapid development of multichannel has had a monumental impact on the FMCG sector, necessitating a seismic shift in the way food makers do business. With multichannel playing to consumer demand for convenience, this trend seems set to accelerate in 2015. The food industry could have a challenging year ahead as it struggles to keep pace with the rate of change. Hannah Abdulla explores.

Focus: Manufacturers must adapt offering for online

Food manufacturers have been confronted with the meteoric rise of the e-commerce channel in the UK. A rude awakening awaits those that tackle the online challenge with a bricks-and-mortar mentality,…