just-food live from IFE 2013 Archives - Just Food
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just-food live from IFE 2013

Interview: IFE: Arla to ramp up investment in UK dairy

Interview: IFE: Arla to ramp up investment in UK dairy

For all the positive publicity around dairy exports, the UK dairy sector is facing some significant challenges. The domestic market is dominated by low-value own label liquid milk sales, while underinvestment means that UK producers and manufacturers operate at a competitive disadvantage to their European peers. However, Arla Foods plans to tackle these issues head-on. Arla UK vice president of marketing Ash Amirahmadi spoke to just-food on the group's plans to ramp up investment in the UK, including the launch of a new liquid milk brand.