just-food Promo Tracker - May 2010
The Muller brand was the UK's supermarkets' most promoted brand for a second month running, according to just-food's Promo Tracker.
Northern Foods is hoping the relaunch of Goodfella’s pizza will help turn around an “unacceptable” performance in the last year, providing a platform for growth.
Yoghurt brand Muller was the most-promoted food brand in the UK in April, according to exclusive data seen by just-food.com.
UK retailer Asda, which has seen recent sales lag behind its rivals, has launched a "cast-iron promise" that consumers will not find their shopping cheaper elsewhere.