Merisant
Canderel owner Merisant sold to Flavors Holdings
Merisant, the US-based group behind sweetener brands including Equal, Canderel and Pure Via, has been sold to liquorice ingredients supplier…
UPDATE: UK: PureCircle sees stevia as “mass volume” commodity
PureCircle has said it expects stevia to become a "mass volume commodity sweetener" like sugar as the take-up rate from…
UK: Stevia firm PureCircle upbeat despite bigger FY loss
Stevia supplier PureCircle today (11 September) insisted it was still confident about the future of the natural sweetener despite its…
Stevia – analysing the market’s potential
The natural and zero-calorie stevia has been dubbed the holy grail of intense sweeteners and suppliers argue food and drink…
Stevia – application spotlight turns to food
Stevia has been widely used - with some success - in carbonated soft drinks and table-top sweeteners containing the ingredient…
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Stevia – the suppliers: from Cargill to PureCircle
A number of major suppliers have built a significant presence in the stevia sector, with new entrants emerging. Jonathan Thomas…
UK: Merisant starts Pure Via sweetener ad push
Sweetener firm Merisant has kicked off an advertising campaign for its stevia-based product Pure Via in the UK. The US…
ARGENTINA: Sweetener firm Merisant closes plant
US sweeteners manufacturer Merisant has closed its only manufacturing plant in Argentina. The company, which leads the Argentine sweetener business with…
Quote, unquote: just-food’s week in words
There was increasing speculation over the future strategies of PepsiCo and Unilever this week, with talk the structure of the…
EU: Merisant targets UK, Italy with stevia sweeteners
Sweetener producer Merisant is targeting the UK and Italy, by launching stevia-based tabletop sweeteners Pure Via and Canderel Green across Europe. …