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Merisant

Stevia – analysing the market’s potential

Stevia – analysing the market’s potential

The natural and zero-calorie stevia has been dubbed the holy grail of intense sweeteners and suppliers argue food and drink manufacturers will increasingly turn to the ingredient, not least now it can be used in the EU following regulatory approval last year. In part one of this month's just-food briefing, Jonathan Thomas looks at stevia's potential.

Stevia – application spotlight turns to food

Stevia – application spotlight turns to food

Stevia has been widely used - with some success - in carbonated soft drinks and table-top sweeteners containing the ingredient continue to be launched. However, suppliers are increasingly looking at how to use the sweetener in food, particularly categories like dairy and confectionery. Jonathan Thomas reports.

UK: Merisant starts Pure Via sweetener ad push

Sweetener firm Merisant has kicked off an advertising campaign for its stevia-based product Pure Via in the UK. The US group is spending GBP4m (US$6.2m) on marketing Pure Via in…

ARGENTINA: Sweetener firm Merisant closes plant

US sweeteners manufacturer Merisant has closed its only manufacturing plant in Argentina. The company, which leads the Argentine sweetener business with a 33% share of the market, said it had decided to…

EU: Merisant targets UK, Italy with stevia sweeteners

Sweetener producer Merisant is targeting the UK and Italy, by launching stevia-based tabletop sweeteners Pure Via and Canderel Green across Europe.  The company expects to attract new consumers to the category,…