NPD Archives - Just Food
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NPD

Market trends drive new product agenda

Market trends drive new product agenda

New product development can be undertaken for a host of reasons but capitalising on major market trends, such as organic, health and wellness and convenience, has arguably become the key driver for new product development in the food industry. Katy Humphries reports.

UK: Fastest growing brands offer health benefits

UK: Fastest growing brands offer health benefits

The fastest growing grocery brands in the UK are those that claim health benefits, with other major trends including the prolific rise of premium, indulgence and convenience products, the latest Top 100 Grocery Brands 2005 Report from ACNielsen and Checkout concludes.

USA: 2006 seen busy with new product launches

Productscan, the new product development database published by analysts Datamonitor, has predicted an active year for new products in 2006, after a year of transition for many packaged goods marketers…