After a period in the economic doldrums, Thailand looks set to be a potential opportunity for domestic and international food manufacturers marketing premium wares. Poorna Rodrigo surveys what is driving demand for premium products in south-east Asia's second-largest economy.
The growing urban lifestyle of Thai consumers has been driving demand for packaged convenient food. Convenience stores are gaining in importance for Thais amid the urbanisation of the country and look set to remain a key channel for manufacturers to target. Jens Kastner looks at the growing demand for convenience in the south-east Asian country.
As the Thai economy shifts away from being agricultural- to more skilled-based, as well as industry-and-commerce-focused, many consumers are gaining knowledge of the nutritional value and the health benefits of certain products and ingredients. Meanwhile, Thailand's population is ageing, which also looks set to drive demand for improved health through food. Jens Kastner surveys the development of the country's healthier food segments and looks at what could lie ahead.