Who's got it licked? Ice cream in Russia
The global downturn may have cooled the recent expansion of the Russian economy but competition in the country's ice cream sector is heating up.
The battle for Russia’s lucrative ice cream market has heated up, with Unilever opening one ice cream factory after another, forcing its key opponents to take counter-measures.
Unilever aims to increase revenues from its Russian ice cream business Inmarko and grow its market share, the company has said.