Simon Eyles, the head of brand marketing at Asda, is to leave the UK retailer.

Eyles has been appointed marketing directorTaylors of Harrogate and join the tea firm next year. effective next year.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

At Asda, Eyles has been responsible for the retailer’s own-brand portfolio, including overseeing the launch of its Chosen by You range

Prior to joining Asda, he served as marketing director at McCain Foods, where he was responsible for the creation of the company’s “It’s all good” campaign. He spent his early career at Arla Foods working on brands including Lurpak.

Officials at Asda could not be reached for further comment. It is unclear who will assume Eyles’s responsibilities at the retailer.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now