All articles by Wang Fangqing

Wang Fangqing

Mengniu to add to China ice-cream production

Mengniu trails Unilever and local dairy rival Yili in China’s premium ice-cream market, according to official figures.

China’s Amos Sweets sees functional candy working a treat

The confectioner has closed a Series A funding round and its CEO tells Just Food how it is looking to gain an edge on the competition.

Chocolate maker Landbase eyes China’s interest in low-sugar treats – interview

Landbase is a fledgling Chinese firm building a business to cater for interest in healthier options for chocolate products in China in the country. We speak to CEO Ethan Zhou.

Nestle confident amid growing plant-based meat competition in China

Nestlé has shrugged off the growing competition in China’s emerging plant-based meat market as the Swiss giant launches its Harvest Gourmet brand in the country.

China shoppers’ focus on wellbeing to drive healthy snacks – deep dive, part two

In part two of our deep dive into healthy snack segments in China, Wang Fangqing outlines how the markets for yogurt, nut snacks and snack bars could develop.

The three categories riding healthy snacks wave in China – deep dive, part one

In our latest market deep dive, we set out three categories being boosted by growing demand in China for healthier snacks.

China breakfast cereal deep-dive part two – how to tap future growth

Demand for breakfast cereal in China is expected to continue to grow amid the urbanisation of the population and continued interest in Western eating habits.

China breakfast cereal deep-dive part one – how the market has slowly opened up

Western-style breakfast cereal has not made the advances seen in other parts of China’s food industry but, as Wang Fangqing reports, that is gradually changing.