The global consumer industry experienced a 67% drop in company filings mentions of artificial intelligence in Q2 2023 compared with the previous quarter, with the highest share accounted for by Haier Smart Home with 20% year-on-year increase, according to GlobalData’s analysis of over 145 consumer company filings. The growing application of Artificial Intelligence will prove to have a transformative impact on the consumer sector. GlobalData’s Artificial Intelligence (AI) Market Size, Share, Trends, Analysis and Forecast report helps keep abreast of the latest trends in Artificial Intelligence, market opportunity forecast and the competitive landscape. Buy the report here.

Notably, artificial intelligence was one of the most frequently referenced themes in Q2 2023, ranking highest in terms of mentions, ahead of autonomous vehicles and customer loyalty, according to GlobalData.

Of the top leading companies in the consumer industry, Haier Smart Home had the greatest increase in references for artificial intelligence in Q2 2023, compared with the previous quarter. GlobalData identified 12 artificial intelligence-related sentences in the company's filings - 0.3% of all sentences - and an increase of 100% in Q2 2023 compared with Q2 2022. Kraft Heinz’s mentions of artificial intelligence rose by 100% to 7 and China Mengniu Dairy’s by 100% to 6 and Tyson Foods’s by 100% to 5 and Coca-Cola’s by 100% to 4.

GlobalData’s Company Filings Analytics also applies sentiment weight to reference sentences, based on whether the sentences are positive, negative, or neutral. Starting at 100 in 2020, an index over 100 is more positive. The overall index for artificial intelligence in Q2 2023 was 113.

To further understand GlobalData's analysis on Artificial Intelligence (AI) Market Size, Share, Trends, Analysis and Forecast by Product/Service (Specialized AI Applications, AI Hardware, AI Platforms, AI Consulting and Support Services), Enterprise Size Band, Vertical and Region, 2021-2026, buy the report here.

This content was updated on 17 July 2023

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Company Filings Analytics uses machine learning to uncover key insights and track sentiment across millions of regulatory filings and other corporate disclosures for thousands of companies across the world’s largest industries.