The Future of Foodservice in Italy to 2016

The Italian foodservice market was valued at €71,869.2m in 2011. The market remained more or less stagnant, with decline in 2009 and subdued growth in 2010. The stagnation is attributable to the slowdown in the European economy as a direct impact on the foodservice market in Italy. However, the foodservice sector experienced growth in the year 2011 on account of increased consumer confidence and a rise in the consumption expenditure, compared to 2010. The total number of outlets also registered a decline in the years 2009 and 2010, primarily driven by the restaurants sector. Following this, the sector is expected to experience renewed demand with positive employment numbers; however, the growth will remain subdued due to the low consumer confidence level linked to the European debt crisis. This report from Canadean provides a top-level overview and detailed market, channel, and company-specific insights into the operating environment for foodservice companies. It is an essential tool for companies active across the Italian foodservice value chain, and for new companies considering entering the market.