Interview: seafood brand John West on bid to net millennials
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“Canned seafood was not connecting with the consumer the way it should” – John West boss Paul Stephenson on plans to attract millennials

By Andy Coyne 08 Sep 2021 (Last Updated September 8th, 2021 13:22)

The UK company's managing director tells Andy Coyne why he is seeking to position the company as “beyond canned fish”

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