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July 11, 2022

Assisi Pet Care strikes again with Pet Munchies UK purchase

M&A advisers have cited pet food as a “hot” M&A category for this year.

By Simon Harvey

Assisi Pet Care has made another acquisition, with the UK business striking a deal for treats maker Pet Munchies.

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Pet Munchies, founded by Suzanne Rothman, operates out of a facility in Edgware, Middlesex, and sells its treats online via its own website, and also with Amazon and into independent retailers. Financial terms have not been disclosed.

It is the second M&A transaction initiated this year by Assisi Pet Care, which in February snapped up Maced, a Poland-based manufacturer of air-dried dog snacks.

Assisi Pet Care was set up in 2020 by Peter Mangion in a buy-and-build joint venture with Harwood Capital Management in London. Other acquisitions include UK-based Hollings in 2020, a supplier of natural dog treats, and another UK firm, Town and Country Petfoods, which makes cat and dog foods and snacks under the Hi-Life brand. That deal was struck last year.

In accounts filed with Companies House in London for the period 31 August 2020 to 31 March 2021, Assisi Pet Care reported a turnover of GBP7.4m (US$8.8m). The business generated EBITDA of GBP634,740 and operating profit of GBP324,383. Net profit was GBP63,780. No comparisons were provided.

CEO Mangion said: “We are delighted that Suzanne has entrusted Assisi with Pet Munchies and look forward to welcoming Suzanne and her team to our growing company. We believe that Pet Munchies has enormous potential to grow in both the UK and European markets and we look forward to helping deliver that growth in the very near future.”

Rothman added: “Building Pet Munchies into a leading UK treat brand has been a great and rewarding journey. We are now excited about our new chapter with Assisi Pet Care.”

Pet food is “hot” for food industry deal-making in 2022 – M&A advisers talk with Just Food on the year ahead.

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Free Whitepaper
img

What is the impact of historically high inflation on the UK consumer landscape?

The average UK consumer is experiencing a severe cost-of living crisis as inflation surges to a forty-year high and the price of goods continues to rise. This shock is the result of the sharply increasing costs of commodities, energy, and the ongoing conflict in Ukraine, and is threatening FMCG manufacturers, retailers, and foodservice operators’ ability to survive and grow. Inflation will have a profound effect on many consumer-facing industries in 2022 and beyond. Consult GlobalData’s new whitepaper, Inflation in the UK: The Impact of Historically High Inflation on the UK Consumer Landscape, to better understand shifts in consumer behavior and their impact on spending patterns, as well as the implications for UK businesses. This whitepaper covers:  
  • Why has global inflation returned with a vengeance?
  • What is the current inflation situation in the UK?
  • What impact is inflation having on UK retail sales?
  • What tactics are businesses relying on to tackle the effects of high inflation?
  • How are consumers changing their behaviors to cope with the higher cost of living?
  • Which industry sectors are most vulnerable to reduced consumer demand?
  • How is the government responding to high inflation?
  • How long will high inflation last in the UK?
  • How can your company survive and thrive in a high inflation environment?
Enter your details here to receive your free whitepaper and ready your business for these increasingly uncertain times.
by GD50 Custom
Enter your details here to receive your free Whitepaper.

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