Australia’s Jatenergy has expanded its presence in China with a distribution deal to supply full cream milk powder.

The five-year agreement is with Australia’s Ocker Products (OPP), which will supply Jatenergy’s milk powder through its Chinese partners Beijing Grain Group and Beijing JingLiang Logistics, according to a statement from the Sydney-listed firm.   

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

Under the deal, OPP will have exclusive distribution rights for Jatenergy’s 900-gram tins of Golden Koala Full Cream Milk Powder.

OPP has a strategic partnership with Beijing Grain Group and Beijing JingLiang Logistics, which together are known as BGG, a state-owned entity established by the Beijing government in 1999 to provide food security and distribution in China’s capital. BGG has since developed and launched a wide range of consumer brands and food products.

Jatenergy’s managing director, Wilton Yao, said: “We are delighted to be working with OPP. Beijing Grain Group offers JAT products excellent profile and credibility in and around China’s capital.”

See Also:

Given the “exclusivity” of the deal, which excludes distribution through e-commerce channels and television, OPP has to meet a minimum order requirement of 150,000 tins of milk powder per year. The first shipments are expected to be completed before the end of December. 

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

New South Wales-based Jatenergy has reached a number of export deals in China, predominately for its infant formula, which includes the Golden Koala brand. In May, it formed an agreement to open a retail outlet in the country – JAT Maternity and Children. The same month it bought a controlling interest in Australia’s Green Forest International, a China-focused wholesaler, distributor and exporter.