Turkey processor Bernard Matthews is to increase production capacity at its Norfolk site.

The plant was previously open for three months a year only – around the Christmas period – but a spokesperson told just-food increased demand for products has prompted the company to open the factory throughout the year.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The move will also result in 90 new permanent roles. The spokesperson could not disclose how much capacity would increase.

In a statement, CEO Rob Burnett said: “Over the last few years we have set ourselves the challenge of returning to profitability and a key part of this is growing the demand for our products all year round – not simply at Christmas. This strategy has begun to bear fruit and we will be effectively and profitably utilising the capacity at our Great Witchingham site.”

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact