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August 12, 2020

Buitoni Food Co. appoints Peter Wilson as first CEO

Buitoni Food Co., formed in June after private-equity firm Brynwood Partners bought the North American Buitoni pasta business from Nestlé, has named its new CEO.

By Leonie Barrie

Buitoni Food Co., formed in June after private-equity firm Brynwood Partners bought the North American Buitoni pasta business from food giant Nestlé, has named its new CEO.

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The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
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Peter Wilson, who also becomes president of the new company, moves across from Brynwood itself, where he was a managing director.

Prior to joining Brynwood, Wilson was president and CEO of Brynwood portfolio companies including DeMet’s Candy Company and Balance Bar Company. He was also responsible for the “oversight of the operation” of Joseph Frozen Foods which was divested by Brynwood in 2019.

Henk Hartong, Brynwood Partners’ chairman and CEO, said: “Peter has been an amazing leader at Brynwood Partners and our portfolio companies. His extensive background in managing companies with complex manufacturing operations in the food and snack sectors will immediately benefit the Buitoni business.”

Wilson said: “We have a strong group of experienced executives who have previously reignited similar brands with great heritage. With Brynwood’s support, I am honoured to lead this management team as we innovate and build on the famous Buitoni foundation of great tasting, authentic, high quality foods while leveraging the capabilities of our Danville, Virginia, facility,”

At Buitoni, Wilson will be leading a senior management team comprised of several Brynwood veterans. Chris Conley has joined as Buitoni’s chief financial officer after previously working at Brynwood and, prior to that, at Brynwood’s portfolio company Newhall Laboratories.

Jim Gerbo has joined the company as its chief marketing officer. Most recently, he was CMO for Brynwood’s SunnyD business. Jonathan Ryckman has joined Buitoni Foods as its president of sales. He worked previously for two Brynwood portfolio companies, DeMet’s Candy Company and Balance Bar Company.  

Stamford, Connecticut-based Buitoni was founded in 1827 in Italy and introduced to the US in 1941. It is best known for its refrigerated pasta, sauces and cheese products.

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Free Report
img

What’s the forecast for the food and grocery industry?

The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
by GlobalData
Enter your details here to receive your free Report.

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