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December 3, 2021updated 07 Dec 2021 11:36am

Compleat Food Group snaps up pie maker Wrights Food in first deal since merger

The Compleat Food Group was formed this year through the merger of Winterbotham Darby and Addo Food Group.

The Compleat Food Group, the UK-based investor-backed firm formed through a recent merger, has struck a deal for pie maker Wrights Food Group.

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What’s the forecast for the food and grocery industry?

The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
by GlobalData
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Paris-based investment firm PAI Partners brought its portfolio companies Winterbotham Darby and Addo Food Group together in January this year to form Compleat Food, which has now instigated its first acquisition since the amalgamation with family-owned Wrights.

Located in Crewe, Cheshire, in north-west England, Wrights was founded in 1926 and supplies the UK retail and foodservice channels with frozen and chilled pies, pasties and sausage rolls, along with ready meals. It also produces sandwiches and bread, donuts, cookies, cakes and desserts.

Wrights’ pies are also sold inside football grounds in the UK.

The company is led by Peter Wright and last summer revealed potential redundancies from its 650-strong workforce at the time due to pressure on the business from a downturn linked to the pandemic, particularly from the airline sector.

The company now employs 600 staff and operates 15 branded bakery stores in the north-west of England.

Paul Monk, the executive chair of Compleat Food Group, said in a statement: “This move enables us to better serve our customers and offer a greater range of products, helping the group to further strengthen its position in UK retail and foodservice.”

PAI Partners acquired Winterbotham Darby and Addo Food Group in a simultaneous deal in November last year.

Addo, located in Nottingham in the English Midlands, owns the brands Pork Farms, Wall’s and Bowyer’s, producing products such as sausages and pork pies. The company is also an own-label supplier and has recently branched out into plant-based.

Winterbotham Darby, based in Surrey, south of London, produces olives, antipasti, continental meats and pickles. It also owns the vegan food brand Squeaky Bean.

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Free Report
img

What’s the forecast for the food and grocery industry?

The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
by GlobalData
Enter your details here to receive your free Report.

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