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January 23, 2018

Fazer seeks China growth through new e-commerce deal

Finland's Fazer Group is the latest western food company to try and gain traction in the Chinese market through a distribution deal with one of the country's big e-commerce providers.

By Leonie Barrie

Finland’s Fazer Group is the latest western food company to try and gain traction in the Chinese market through a distribution deal with one of the country’s big e-commerce providers.

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While wanting to protect the country from being overwhelmed by Omicron, China’s adherence to a Zero-COVID policy is resulting in a significant economic downturn. COVID outbreaks in Shanghai, Beijing and many other Chinese cities will impact 2022’s economic growth as consumers and businesses experience rolling lockdowns, leading to a slowdown in domestic and international supply chains. China’s Zero-COVID policy is having a demonstrable impact on consumer-facing industries. Access GlobalData’s new whitepaper, China in 2022: the impact of China’s Zero-COVID lockdowns on economic activity, consumer goods and the foodservice industry, to examine the current situation in Shanghai and other cities in China, to better understand the worst-affected industry sectors, foodservice in particular, and to explore potential growth opportunities as China recovers. The white paper covers:
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by GlobalData
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The bakery-to-confectionery group has linked up with online retailer JD.com.

Fazer’s products have been available in China since the autumn, when the Finnish food retailer K-Group teamed up with Chinese e-commerce giant Alibaba to launch an online ‘store’ there.

Fazer said the new deal with JD.com will expand its product portfolio in the Chinese market with its Karl Fazer, Geisha and Pure Dark brands available for sale.

Tom Lindblad, managing director of Fazer’s confectionery commercial services unit, said: “We will also take advantage of our international airport experience in the Chinese market. Nordic food has a strong suction among Chinese consumers and it is great to have our strong partners to present Finnish taste sensations in China.”

The e-commerce route in China is proving increasingly popular with foreign food and drink providers. Earlier this month, New Zealand dairy business Fonterra announced it had teamed up with Alibaba in a deal that will see it selling fresh milk in the country for the first time.

Related Companies

Free Whitepaper
img

What is the impact of China’s Zero-COVID lockdowns on economic activity, consumer goods and the foodservice industry?

While wanting to protect the country from being overwhelmed by Omicron, China’s adherence to a Zero-COVID policy is resulting in a significant economic downturn. COVID outbreaks in Shanghai, Beijing and many other Chinese cities will impact 2022’s economic growth as consumers and businesses experience rolling lockdowns, leading to a slowdown in domestic and international supply chains. China’s Zero-COVID policy is having a demonstrable impact on consumer-facing industries. Access GlobalData’s new whitepaper, China in 2022: the impact of China’s Zero-COVID lockdowns on economic activity, consumer goods and the foodservice industry, to examine the current situation in Shanghai and other cities in China, to better understand the worst-affected industry sectors, foodservice in particular, and to explore potential growth opportunities as China recovers. The white paper covers:
  • Which multinational companies have been affected?
  • What is the effect of lockdowns on foodservice?
  • What is the effect of lockdowns on Chinese ports?
  • Spotlight on Shanghai: what is the situation there?
  • How have Chinese consumers reacted?
  • How might the Chinese government react?
  • What are the potential growth opportunities?
by GlobalData
Enter your details here to receive your free Whitepaper.

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