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December 13, 2021updated 21 Jan 2022 2:07pm

Finland’s Fazer Group adds oat-drink maker Trensums Food to portfolio

Trensums generated revenues of SEK779m (US$85.6m) in its most recent financial year.

Fazer Group has acquired Sweden-based oat-drink producer Trensums Food, adding to the Kaslink business the Finnish food company bought two years ago.

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  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
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Trensums, founded in 1948 and located in Tingsryd, south-east Sweden, has been purchased from Profura Gruppen, a Gothenburg-based investment company, for an undisclosed sum. The deal is subject to approval from the competition authority in Sweden.

The business generated revenues of SEK779m (US$85.6m) in the year ended in April. It manufactures for other food companies and retail customers. The company will become part of Fazer’s lifestyle foods division focused on oat-based, non-dairy products.

In 2019, Fazer bought the family-owned company Kaslink, which produces Scandinavian plant-based cooking products, drinks and snacks, with Nordic oats playing a central role. It is based in Koria, Finland.

Christoph Vitzthum, president and CEO of Fazer, said in a statement: “Consumer demand for nutritious plant-based foods is growing fast and our ambition is to become one of the leading players in oats and plant-based food in northern Europe.

“The acquisition gives Fazer an even stronger foothold in a rapidly growing category and the opportunity to expand in our current and future markets. With its long history in oat drinks, Trensums Food will also offer us extensive manufacturing and R&D expertise to further strengthen Fazer’s already strong know-how in oats.”

Mikael Thörnkvist, the CEO of Profura, added: “In Fazer, we see a strong owner, who is good at oats and wants to invest in plant-based products. This creates good opportunities for Trensum’s continued development, which of course is also positive for Tingsryd.”

Over the last three years, Fazer has invested in developing its oats business, including doubling its oats milling capacity. The investment made was equally divided between the mills in Lidköping in Sweden and Lahti in Finland.

 

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What’s the forecast for the food and grocery industry?

The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
by GlobalData
Enter your details here to receive your free Report.

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