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April 12, 2021updated 31 Aug 2021 3:56pm

Grupo Empresarial Costa buys Spanish meat peer Roler

Grupo Empresarial Costa, the Spanish company behind meat processor Costa Food Group, has snapped up Roler, a local supplier of products from burgers to sausages.

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Roler has two production plants, one in Peraleda de la Mata in western Spain and another in Terrassa, a town close to Barcelona where the business has its head office. The company, which Grupo Empresarial Costa said generates an annual turnover of EUR85m (US$101.2m), markets a range of products that also includes meatballs and carpaccio.

Jorge Costa, Grupo Empresarial Costa’s CEO, said: “The integration of Roler increases our current offer of products with its wide assortment of fresh, value-added products. It is an important step that encourages us to continue growing, since it is one of the most cutting-edge and innovative companies in our sector.”

Away from food, Grupo Empresarial Costa is present in sectors including automotive and real estate. The company's agri-food business is done through the meat holding company Costa Food Group, which Roler now joins and which the business has expanded through M&A in recent years. Last year, Grupo Empresarial Costa invested in Spanish poultry supplier Grupo Aviserrano. In 2019, the group bought Spanish pig-products supplier Embutidos la Nuncia

The deal for Roler brings with it around 500 staff, taking Costa Food Group's workforce to 4,500 and its forecast turnover this year to EUR1.75bn.

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Innovation Update Q2 2022: Meat and Meat Alternatives

Meat alternatives continue to push boundaries, as companies explore 3D printed, plant-based, and precision fermentation-based alternatives. As a result, shoppers are more open to experimental formulations that introduce new flavors to meat products, blur traditional food categories, or swap in new ingredient types. It is vital for their development that retailers acknowledge this range of emerging trends during these increasingly uncertain times. Brands must continue to understand how consumer needs and desires change, and offer a range of products that reflect the world around them, therefore developing purchasing and consumption decisions. Exciting non-traditional formulations are hitting the market - following the trajectories and target audiences of these launches will help other brands find their niche. Consult our report on Meat and Meat Alternatives, from the collection of >17,000 reports on GlobalData Explorer, to:  
  • Understand the current market dynamics of the Meat and Meat Alternatives Sector
  • Assess strategies implemented by companies to better penetrate the market
  • Understand the key themes in the market that these companies and their respective products appear to be targeting
  • Marketing / Advertising strategies being used by these players for specific products
  • Other segment-specific analysis (packaging, design, flavors etc.)
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by GlobalData
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