Adani Wilmar, the India-based FMCG major, has bought the local rights to the Kohinoor rice brand from US sauces and spices heavyweight McCormick & Co.

Free Whitepaper

Disruptive start-ups to watch out for

2021 was a record-breaking year, with more businesses breaking into the billion-dollar club. Many start-ups have achieved or retained the unicorn status by the end of the year to reflect nearly a fivefold growth from that in 2020. This boom can be linked to a financing frenzy spurred by the quick adoption of technology and innovative solutions by start-ups gaining traction in response to the pandemic. However, the start-up ecosystem is now facing turbulent times for fundraising as investors seek long-term business strategies, valuations, and a route to profitability amid uncertain market circumstances. Nevertheless, 2022 has the potential to carry forward the momentum with multiple entities having a fair chance of being in the right place when aided by the right technologies. GlobalData leverages the power of alternative data to examine the health of start-ups across multiple dimensions including the quality of their innovations, market presence, and the funding they can attract. This helps our clients to analyze the disruptive potential of start-ups for early alliances, investments, and acquisition prospects to develop future-proof strategic roadmaps for a competitive advantage. Read our report and gather insights on the following topics:

Recent Unicorn trends
Unicorns in 2022
Future Unicorns
Start-ups to watch out for

Start-up ecosystem outlook by top geographies

By downloading this case study, you acknowledge that GlobalData may share your information with GlobalData and that your personal data will be used as described in their Privacy Policy Visit our Privacy Policy for more information about our services, how GlobalData may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The Indian firm said the deal, for an undisclosed sum, “demonstrates its commitment to a strategy of expanding in packaged foods”.

The deal will give Adani Wilmar (AWL) exclusive rights in India for the Kohinoor brand along with sister brands Charminar and Trophy.

McCormick became the sole owner of its Indian joint venture Kohinoor Speciality Foods India in 2017 after settling a dispute with its partner in the business, the local food group Kohinoor Foods Ltd.

Announcing the deal, AWL said buying the Kohinoor brand will “drive synergies for AWL across geographies and complements the reach of its flagship brand Fortune in the food FMCG domain”.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData

Tick here to opt out of curated industry news, reports, and event updates from Just Food.

Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.