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The number of open jobs advertised in the consumer-goods sector linked to plant-based diets jumped by nearly a third in the quarter to 13 July, data shows.

Between 14 April and 13 July, 596 “active” positions were listed by consumer-sector companies monitored by GlobalData, Just Food’s parent, up 32% on the previous 90 days. Active jobs denote roles open for application.

GlobalData’s Job Analytics database tracks daily job postings across multiple industries, including consumer goods. As part of the research and intelligence company’s analysis, it groups jobs by theme, providing an indication of where businesses are focusing their hiring efforts.

During the period, there was a 4% increase in active jobs posted that were linked to health and wellness. Some 4,460 roles were related to the area, GlobalData’s analysis suggested.

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On the flip side, the figures showed a 24% drop in the number of active positions related to the cloud. Consumer-goods companies had 3,145 open jobs linked to the technology during the quarter to 13 July.

The growth outlook for certain parts of the plant-based sector, particularly alternatives to meat, has been called into question in recent months.

Demand for some of the countries that were its earliest adopters, including the US and the UK, has slowed. The plant-based markets in these countries are being reshaped, with investment plans revisited, assets sold or re-evaluated – and companies even going to the wall.

However, there remains some investor and corporate interest in the area. In recent weeks, Nestlé – which has pulled back in the UK – has teamed up with More Foods, a Tel Aviv-based manufacturer of vegan meat analogues. In February, Japan’s Morinaga Milk Industry Co. acquired US plant-based business Tofurky and its sister brand Moocho.