Kavli, the Nordic food manufacturer, has launched Beanit, a meat-free brand it markets in Finland, in another European market.
The company has secured listings at UK grocer Sainsbury’s. Two products – protein pieces and protein mince – are on sale today (2 January).
Kavli described the food as “the first fava bean-based protein” on sale in the UK. It touted the short ingredient list of the products, with each “made with just three ingredients – fava beans, pea protein and water”.
Paul Lewney, the managing director of Kavli’s UK operations, added: “Demand for a plant-based, soy-free protein that tastes great has increased significantly over the last few years, with recent research now indicating that a fast-growing 14% of the population now follows a flexitarian diet, with millions more following a vegan or vegetarian lifestyle. We’re really proud of our delicious protein pieces and protein mince – they’re packed full of flavour and bring something a little different to the plant-based arena.”
More than 300 Sainsbury’s stores are stocking the Beanit products. The pieces and the mince, which serve two, are both on sale in 175g packs priced at GBP3.00.
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In March last year, Kavli struck a deal to acquire Verso Food, a supplier of vegetarian foods based in Finland. Kavli entered into plant-based foods in 2013 when it snapped up another Finnish business, Planti, which markets oat- and soy-based products.
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