Kellogg targets vending market with Pringles launch

Kellogg is eyeing the vending channel in a number of markets with a new product from flagship savoury-snacks brand Pringles.

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The US giant is launching Pringles Minis this month, with two flavours initially available – original and sour cream & onion.

The snacks, sold in 30g bags, will be available in the UK, France, Germany and Italy, targeting the travel and office markets.

Without citing stats and reflecting on the UK, Kellogg added in a statement: “Pringles is the growth engine of the chips and snacks category in the UK and with a consumer target that over-indexes in out-of-home consumption, promises to extend this growth to vending.”

Last month, Kellogg announced the launch of more breakfast “bowl” products in a bid to try to tap into what the company said is a trend in the UK for “deskfasting”. The bowls will go on sale next month.

This month will also see Kellogg roll out two new All-Bran cereals in the UK that contain prebiotic fibre in the form of chicory root inulin.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:

Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
Perform company-level analysis to understand business model, size, and geographic focus

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By downloading this Report, you acknowledge that we may share your information with our white paper partners/sponsors who may contact you directly with information on their products and services.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
Perform company-level analysis to understand business model, size, and geographic focus

Don’t miss out on key market insights that can help optimize your next investment – read the report now.

By GlobalData