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January 3, 2020

Kellogg targets vending market with Pringles launch

Kellogg is eyeing the vending channel in a number of markets with a new product from flagship savoury-snacks brand Pringles.

By Dean Best

Kellogg is eyeing the vending channel in a number of markets with a new product from flagship savoury-snacks brand Pringles.

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The US giant is launching Pringles Minis this month, with two flavours initially available – original and sour cream & onion.

The snacks, sold in 30g bags, will be available in the UK, France, Germany and Italy, targeting the travel and office markets.

Without citing stats and reflecting on the UK, Kellogg added in a statement: “Pringles is the growth engine of the chips and snacks category in the UK and with a consumer target that over-indexes in out-of-home consumption, promises to extend this growth to vending.”

Last month, Kellogg announced the launch of more breakfast “bowl” products in a bid to try to tap into what the company said is a trend in the UK for “deskfasting”. The bowls will go on sale next month.

This month will also see Kellogg roll out two new All-Bran cereals in the UK that contain prebiotic fibre in the form of chicory root inulin.

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Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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