Quorn said the “spicy new offering can be used to create delicious meals that are high in protein and low in saturated fat”.
Global marketing director Peter Harrison said: “2017 is going to be a huge year for Quorn. Meat reduction, vegan, and vegetarian diets continuously appear to be on an upwards trajectory and I have no doubt that the demand for healthy, sustainable protein sources, such as Quorn, will be at an all-time high on a global scale in the next few years.”
“Our step change towards encouraging consumers to discover Quorn has been developed to appeal to consumers looking to try a wider range of ingredients without compromising on taste,” Harrison said.
The new product will be rolled out across UK stores from 6 March with an RRP of GBP2.50 (US$3.10).
The new product coincides with a GBP10m Quorn brand relaunch, which will see “key taste notes” on the front of new “modern two-tone slate and orange design” packs.
The move comes after Quorn settled a lawsuit in the US over a claim on its packaging. A class action lawsuit filed in a court in California alleged Quorn “misled” consumers into buying products made from fermented mold. The claimants said packaging implied product contained mushroom-based protein.
Quorn agreed to a nationwide settlement but continued to deny any wrongdoing and disputed the claims.