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November 1, 2021updated 02 Nov 2021 12:08pm

Mondelez International sets agenda for net-zero strategy

The Cadbury chocolate owner plans to lay down “time-bound” interim goals over the next two years.

US snacks and confectionery giant Mondelez International has committed to a 2050 net zero emissions target across its full value chain.

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The Cadbury chocolate owner said today (1 November) that the new pledge builds on its science-based targets set out in 2020. The company plans to lay down “time-bound” interim goals over the next two years in line with limiting global warming to 1.5°C under the Paris Agreement, adding it will monitor progress annually across scopes 1-3.

Chairman and CEO Dirk Van de Put said: “For the last several years, we’ve worked with the Science Based Targets initiative to reduce our emissions footprint and our announcement today will help accelerate our existing efforts to create a more sustainable snacking company.

“We’re transforming how we do business across our operations and with the suppliers and farmers we work with – from seeking to improve cocoa farming practices in West Africa to promoting regenerative agriculture in wheat fields in the Midwest United States.”

Early in 2020, Mondelez updated its emissions goals to seek a further 10% reduction across its manufacturing operations by 2025. At the time, the Oreo maker said it was on target to meet its initial objective of a 15% cut by the end of that year as it sought to extend the company’s objectives across the supply chain, or scope 3 emissions.

In an update today, Mondelez said it was ahead of target with a 24% reduction in CO2 emissions from manufacturing last year, along with a 33% cut in water usage, compared to its goal of 10%. Total waste was also cut by 31% versus a target of 20%.

“While we’ve already made significant progress, the road to net zero will require further transformation of our business as well as global collaboration across industries, sectors and landscapes,” Chris McGrath, the vice president and chief of sustainability at Mondelez, added.

“We will remain focused on leveraging proven models and available solutions, while at the same time using our scale and influence to help drive technical advancement, public-private collaboration and investment to incubate innovation.”

In terms of 2025 ambitions, the Ritz crackers owner said it aims to source all cocoa through its Cocoa Life Program and to have all of its packaging “recycle ready”. The company will also seek to cut virgin plastic by 5% and virgin rigid plastic by 25%.

Mondelez said it will continue to convert its global manufacturing electricity footprint to renewable energy and replace thermal fuels such as natural gas, diesel and gasoline to green alternatives.

 

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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